Green Data Center Market – Expanding at an Exuberant CAGR of 30.8% during the Forecast Period of 2014 to 2024

Small and medium enterprises have mushroomed across developed and emerging economies in the past couple of decades and they all are concentrating on crunching data in order to run their processes smoothly as well as detect opportunities for efficiency enhancements. Consequently, the demand for data centers has multiplied exponentially in the recent past but with that, the concerns regarding humongous amount of energy required by them and the need for proper disposing of the equipment have incremented. If understood as a country, data centers would be the fifth largest consumer of energy in the world!

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Global Green Data Center Market worth US$221.4 billion by 2022

As a result, the concept of green data centers is being harnessed. These green data centers are essentially a repository of data storage and management that utilize systems of computers and lighting that offer maximum energy efficiency as well as cause nominal environmental impact. According to an up to date business intelligence report by Transparency Market Research (TMR), the global green data center market will be worth US$221.4 billion by the end of 2022, with the demand expanding at an exuberant CAGR of 30.8% during the forecast period of 2014 to 2024.

The analyst of the TMR report has highlighted a fairly consolidated competitive landscape with the shares mostly confined within a few major players such as Oracle, Cisco systems, Dell, Hewlett-Packard, IBM, APC Corp, EMC Corp, Fujitsu Corp., and Huawei Technologies, Ericsson, and International Business Machines Corporation (IBM). These companies are major players in the data center market as a whole and have recognized governmental emphasis on ecofriendly measures, and hence harnessing the possibilities of this niche segment. These vendors are offering a number of efficiency solutions to their end users and are constantly improving their product portfolio as well as expanding geographically to hold onto their position of strength.

The cornerstone in the growing field of cloud computing is virtualization, wherein specific servers can run several virtual machines (VMs) within a single hardware, which means lesser usage of resources and energy. With green data centers, CPU utilizations can be incremented anywhere from 40% to 60%.

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Based on power usage effectiveness (PUE) standards, the market for green data center has been segmented into PUE greater than 2, PUE 1.5 to 2, and PUE 1 to 1.5. Component-wise, the market has been bifurcated into security appliances, networking, storage and servers, power backup, and air conditioning. On the basis of ownership, the green data center market has been classified into external including dedicated hosting and co-location and internal, which has been further sub-segmented into transportation and logistics, energy and utility, government, banking, financial services, and insurance (BFSI), telecommunication, IT, healthcare, and others such as retail. Geographically, North America and Europe are currently the two regions with maximum demand potential, although Asia Pacific is poised to increment the demand at an above-average growth rate.

Green Data Center Market at a CAGR of 30.8% during the period from 2015 to 2022| EMC Corporation, Emerson Network Power, Hitachi, Ltd

There has been increasing need for energy-efficient solutions in data centers worldwide. The market for green data centers is observing high growth with environmental regulations and rising energy costs. Moreover, the evolution of cloud-based solutions has made it vital for companies to monitor and control their data center usage. The high demand for data storage has created constraints in storage capacity, creating a need for energy-efficient solutions to store data. The global green data center market accounted for US$ 25.87 Bn in 2014, and is expected to expand at a CAGR of 30.8% during the period from 2015 to 2022. The implementation of advanced technologies such as economizers for cooling in data centers has resulted in improvements in efficiency and minimized environmental impact. Green data center solutions have benefited the businesses via efficient solutions for the management of IT data centers. Recently, green data center solutions have observed demand beyond the IT sector, with the banking, financial services, and insurance (BFSI); telecommunications; and healthcare sectors also considering their implementation. Reduced e-waste and low carbon emissions with the use of alternative energy technologies are some of the additional advantages of green data centers.

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The global green data center market is segmented on the basis of PUE standards into PUE 1 to 1.5, PUE 1.5 to 2.0, and PUE greater than 2. The PUE greater than 2 standard segment dominated the market in 2014 and is expected to hold the major market share by 2022; however, the PUE 1 to 1.5 standard segment is predicted to grow the fastest over the forecast period from 2015 to 2022. Components of green data centers include air conditioning, power units, storage and servers, network devices, and security appliances. In terms of the end-use industry, IT, telecom, and healthcare are anticipated to swiftly adopt green data center solutions. On the basis of ownership types, the market is segmented into external and internal ownership. Within external ownership, co-location is predicted to hold the major demand by 2022, rather than dedicated hosting. Internal ownership is further sub-segmented into healthcare; IT; telecom; government; banking, financial services, and insurance (BFSI); energy and utility; transportation and logistics; and others. IT and telecom are the two major sub-segments in internal ownership that are predicted to account for a major market share and grow fastest in the coming years. 

Geographically, North America and Europe accounted for the majority market shares globally in terms of revenue generated in 2014. This trend is expected to continue in the coming years; however, Asia Pacific is expected to grow the fastest during the forecast period from 2015 to 2022. This can be attributed to rise of IT sector industries in Asia. Furthermore, the growth of the healthcare sector would be one of the major factors driving the green data center market in Asia Pacific in the coming years. Other regions, such as Middle East and Africa and Latin America are also expected to witness significant growth in the coming years.

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The green data center market is witnessing intense competition, with companies focusing on energy efficiency within their data centers and offering green data center solutions. Some of the key providers of green data center solutions include Cisco Systems, Inc., Ericsson, Fujitsu Ltd, International Business Machines (IBM) Corporation, and Hewlett-Packard Company. Other significant players in the market include Dell Inc., Equinix, Inc., Tech Mahindra Ltd., Eaton Corporation Plc., Ecomnets, EMC Corporation, Emerson Network Power, Hitachi, Ltd, and Schneider Electric (APC).