Oryzenin is a protein/glutelin that is primarily found in rice seeds.
The global oryzenin market is segmented on the basis of type, form
and application. Based on type, the global market for oryzenin is
segregated into concentrate and isolate. Concentrate oryzenin held
the majority market share in 2016 and is anticipated to witness a
steady growth rate during the forecast period. This is attributed to
concentrates being more cost-effective than isolates and development
in product specification which is fuelling the demand for this
segment. Based on form, the global market for oryzenin is segregated
into liquid and dry forms. Dry form of oryzenin held the majority
market share in 2016 and is anticipated to witness a steady growth
rate during the forecast period. This is attributed to easy handing
of dry-form oryzenins and low transportation costs. In addition,
liquid oryzenin requires further processing unlike dry oryzenin which
results in a significant increase in the cost. These are the major
factor responsible for the high demand for dry form oryzenins,
globally. On the basis of application, the global market for oryzenin
is segregated into dairy alternatives, beverages, bakery &
confectionery, meat analogs & extenders and sports & energy
nutrition.
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Sports & energy nutrition held the majority market share in 2016
and is expected to witness a steady growth rate during 2017to 2025.
This is attributed to increasing awareness about healthy living and
fitness regimes among consumers. In addition, high amino acid content
in oryzenin and branched chain amino acid (BCAA’s) in oryzenin is a
major reason for the growth of this segment as it is an essential
requirement for sports persons and athletes for muscle recovery.
Weight management is a key factor for increased demand of protein in
sports and energy nutrition. Rice protein establishes increased
power, skeletal muscle hypertrophy, lean body mass and strength
similar to whey protein. Increased application of oryzenin as a
nutrition enhancer in food products is driving the demand for this
segment in the global oryzenin market.
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