Stationery products are an integral part of human consumption. The
global stationery
products market is segregated on the basis of product and
distribution channel. Based on products, the global market for
stationery products are segregated into printing supplies, mailing
supplies, marking devices, paper-based stationery products, filling
products, party goods, writing & marking instruments and others.
Printing supplies are further sub-divided into ink & toners,
inked ribbons and carbon & stencil paper. Mailing supplies are
further segregated into sealing tapes, paper-based envelopes, padded
envelopes and others. Marking devices is further segregated into
stencils & hand stamps. Paper based stationery products are
further divided into printing/writing/copying paper, writing pads,
scrap books, organizers, notebooks, message notes, exercise books,
business forms & books and others. Writing and marking
instruments include markers/pens, stencils, hand stamps, art goods
and pencils. Paper based stationery products held the largest market
share in 2016 among all the segments. This is attributed to its
varied uses in multiple industries as well as student supplies.
Printing supplies is anticipated to witness the fastest growth rate
during the forecast period owing to increasing demand for printing
supplies by consumers for personal use in homes. Increasing demand
for printers has fuelled the demand for printing supplies
significantly.
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Major factors driving the global stationery products market include
growing level of literacy, globally. Increasing number of population
receiving education and more number of youth going to school, demand
for stationery products is increasing substantially. Demand for
premium brand pens and marking instruments is also increasing
globally considered as a status symbol. This is fuelling demand for
stationery products globally. Increasing number of start-ups and
establishments is also fuelling the demand for stationery products
which is also driving the market for stationery products. Rise in
number of schools and other educational institutions is also fuelling
market demand for stationery products. Government initiative towards
educational programs is also driving the market positively.
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