Visual Radio Solutions Market is Driven by Rise In Focus Of Radio Broadcasters For Audio Engagement

Visual radio solutions are designed to create entertaining, compelling TV-content from radio shows without an extra workforce. Visual radio solution is a fully automated software-based solution, designed with the help of Artificial Intelligence solutions based on radio automation and audio to generate live, switched, recorded, visual radio OTT (over the top) content. This solution helps radio broadcasters to interact with audiences in real time. Visual software solutions automatically changes the cameras and plays graphics by examining audio signals and data feed from the radio station’s automation system.

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The driving factor of the global visual radio solutions market is rise in focus of radio broadcasters for audio engagement. Radio broadcasters are engaging audiences through the social media network. Audience interaction is amplified through the ability to share video content and provide inputs across social networks. This helps them to increase audiences. Furthermore, visual radio solution providers are offering enhanced solutions. For instance, in July 2018, WinMedia Group, a provider of radio and TV software solutions unified the content chain. This is done by handling assets and covering all the aspects of the production and delivery chain, which includes schedules and advertisements. The rise in media and entertainment industry across the globe fuels the market growth. However, the complexities and high cost of software hampers the market growth. Nevertheless, integration with social media networks is expected to create significant opportunities during the forecast period.

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The global visual radio solutions market can be categorized based on solution, content type, platform, and geography. Based on solution, the visual radio solutions market can be segmented into voice-controlled camera switching, stunning visual graphics, interface, and others. The voice-controlled camera switching solution segment is estimated to account for significant market share in 2018 as this solution creates custom rules to display both camera feeds and assign a graphical overlay to frame the shots. The interface solution is expected to grow at a rapid rate as live assist interface is an ideal solution for radio stations which are looking to start broadcasting video. In terms of content type, the global visual radio solutions market can be classified into live, switched, and visual radio OTT (over the top) content.  The live content segment is projected to grow at the highest rate as consumers are demanding live content. In terms of platform, the visual radio solutions market can be categorized into smartphone, PC/laptop, computer, tablet, TV, and notepad.